AU: Regional potato meeting to provide a-peeling insight into consumers’ minds
“Regional Levy Payers’ Meetings are extremely valuable, as they provide growers with the opportunity to hear about new R&D, and give direct feedback to their representative industry bodies. This ensures growers play a key role in guiding the future of their industry,” said AUSVEG spokesperson Andrew MacDonald.
“By providing regional growers with this opportunity to give feedback, we will be able to ensure that future R&D continues to address the issues that matter to growers.”
In addition to the industry forum, growers will be given a presentation from Jenny Witham, Managing Director of market research agency Colmar Brunton, detailing findings from ongoing research into consumer attitudes and behaviour pertaining to potato purchasing.
“The Potato Tracker is a great initiative which will provide growers with the information they need to understand the drivers behind potato purchases, to ensure they are meeting consumers’ needs,” said Mr MacDonald.
The Ballarat workshop is the second in a series of Regional Potato Levy Payers’ meetings being held by AUSVEG and Horticulture Australia Limited in Tasmania, Victoria and South Australia this week.
The meeting will be held from 4:00PM – 6:00PM on Tuesday 16 September at The Red Lion Hotel, located on Main Rd, Ballarat.
Potato Levy paying growers interested in attending should contact AUSVEG on +61 (03) 9882 0277 or e-mail info@ausveg.com.au.
For more information:
Andrew MacDonald
AUSVEG
Tel: +61 (03) 9882 0277
E-mail: andrew.macdonald@ausveg.com.au
www.ausveg.com.au