Barden and Premium Fresh saw Asia Fruit Logistica as perfect event for product launch

Having spent over five years developing and implementing their “Export Ready” strategy, investing in technical development of their growing and packing operations, and driving efficiency in their supply chain, Barden and Premium Fresh took the opportunity to launch their retail ready range for supermarkets in export markets at Asia Fruit Logistica in Hong Kong last week. As a first time exhibitor, Barden took the opportunity to showcase their “Export Ready” range at the show taking a significant exhibition space.

When asked what the Group’s unique selling proposition was, Allan Dall (Barden’s General Manager) said “With our significant experience tailoring our product range to suit individual retailer requirements and the depth of range in our product categories we are well positioned to deliver a whole of category solution to our Retailers backed by a commitment to our brand and our range in the markets that we operate. On the customer front, they demand safe, quality, sustainable products and we can deliver given our commitment to our Food Safety, Quality, and Sustainability programs across our vertically integrated model.”

Barden’s CEO - Andrew Drummond added “Our core focus is on delivering a great experience for shoppers and consumers every time they buy our product both here jn Australia and in retail outlets abroad.” The interest from Major Retailers at the show demonstrates the credibility of Barden and Premium Fresh’s Strategy and Range Offer.

With the launch of a Bagged Salad Range, Asian Greens and Herbs from Barden and Purple and Chantenay Carrots from Premium Fresh. Barden and Premium Fresh offer a unique range from a single point of contact.

Barden and Premium Fresh have launched new websites to coincide with the export launch.

For more information:
Allan Dall
Barden Produce
Tel: +61 418 222 557
Email: allan.dall@bardenproduce.com.au