Tenderstem® sponsors Action Against Hunger’s biggest ever online campaign
Action Against Hunger provides humanitarian aid to over 9 million people in 45 countries every year. The donations received will help Action Against Hunger to make a life-saving difference to the lives of malnourished children around the world.
The campaign will ask people to start a team on the Love Food, Give Food website by donating £3. The person donating will then be asked to enlist the help of 6 friends to donate a further £3 each. As one of the lead sponsors Tenderstem® will match what each team raises during the campaign.
Action Against Hunger is aiming to raise £42 per team; the cost of providing life-saving treatment to an acutely malnourished child.
As each team is created and grows, people can show and share their support on their Facebook timelines to encourage their social following to do the same.
Michelle Toft, marketing manager for Coregeo®, the UK’s Master Licensor for Tenderstem® says: “We’re really proud to be supporting Action Against Hunger throughout the Love Food, Give Food campaign. There’s a clear message here; if we all just contribute a little bit as individuals, we can make a huge difference as a team, for acutely malnourished children and their families.”
Emma Cullingford, Head of Food Related Fundraising for Action Against Hunger comments: “We’re delighted that Tenderstem® is sponsoring our Love Food Give Food campaign in 2014. We’re calling on food lovers around the country to take their love of food further by joining forces with their foodie friends to make a small donation to help save the lives of 20,000 malnourished children. Thanks to Tenderstem® matching these donations, Action Against Hunger will be able to reach more malnourished children and help families prevent hunger in the future.”
For more information:
Polly Akielan
Pam Lloyd
Tel: +44 0117 924 7220
Email: polly@pamlloyd.com
www.pamlloyd.com