Fifteen tonnes of free Pink Lady® apples given away at summer events
In its second year as champion sponsor of Race for Life, Pink Lady® distributed 70,000 apples at 10 events including Glasgow, Leeds and Nottingham. Pink Lady® extended its reach and talked to more families at Carfest as well as Gay Pride supporters for the first time in Brighton, London and Manchester.
Pink Lady® PR activity promoted their partnership with Gay Star news and encouraged attendees to pick up a goody bag containing an apple. Pink Lady® created bespoke creative content which was also used on social media and shared on Gay Star News’ Facebook and twitter channels.
At Carfest and Race for Life, unique photo walls and recipe flags were created to accompany the Pink Lady® tent, MINI and bicycle. The Carfest photo wall, picturing the Pink Lady® MINI, resulted in 1,800 people getting behind the wheel for a picture. 700 photos of Race for Life participants, taken at the ‘We Did It’ photo wall, were uploaded onto the brand’s Facebook page and runners were asked to share the images and tag themselves. Attendees at both events could win prizes by sharing their images with Pink Lady® and interacting with them on social media.
Michelle Toft, Marketing Manager for Pink Lady® in the UK comments:
“We’ve had a fabulous summer of activity and have enjoyed giving more people the chance to discover Pink Lady® apples. Our Race for Life sponsorship continues to play a key role in driving awareness of and engagement with the brand. New opportunities, including LGBT Pride and Carfest, have given us the chance to talk to a more varied audience and discover just how many people consider Pink Lady® apples a staple in their weekly shop.”
For more information:
Sian Colman
PamLloyd PR
Tel: +44 0117 924 7220
Email: sian@pamlloyd.com