The Brazilian melon season is coming slowly but surely. Frankort & Koning expect the first arrivals on Friday, after which the numbers will increase weekly. Commercial director Leon van den Hombergh expects a difficult start to the season. "There are a number of melons on the field in Spain. Prices of around a dime per kilo are being made and the qualities vary strongly. We won't compete with Brazilian melons in price, so it will have to be done in quality."
"Spain can mainly continue with yellow melons and watermelons for a while, but there are also quite a few Galia and Cantaloupe available. I expect an overlap until around week 37/38 and it will be even later for yellow melons and watermelons, depending on the quality," says Leon. "The mediocre weather recently has meant a disappointing consumption. Spain has harvest the largest reserves. The Spanish melons also aren't allowed into Russia, so there is enough left to be marketed."
"The factor with the largest influence on the melon market is still the weather. it wasn't to our advantage over the last few weeks, but if the weather cooperates, we know we can sell a lot, despite the large supply. The week has started with sun, which gives consumers hope. We need good weather to get the melon feeling back. But we know this is a challenge. Brazil has a strong production and the first few weeks will be tough, especially now that there is a lot of cheap alternative fruit on the market."
For more information:
Leon van den Hombergh
Frankort & Koning
Venrayseweg 126
5928 RH Venlo
Tel: +31 (077) 389 72 72
Fax: +31 (077) 382 61 34
www.frankort.nl
For more information:
Leon van den Hombergh
Frankort & Koning
Venrayseweg 126
5928 RH Venlo
Tel: +31 (077) 389 72 72
Fax: +31 (077) 382 61 34
www.frankort.nl