Nature's Pride currently receives passion fruit from Colombia and Vietnam. "Passion fruit supply is steady at the moment. Volume-wise, enough is available," Astrid Kunst says.
According to the purchaser, consumption of passion fruit has gone up over the years. "The consumer is aware of the fruit - as an ingredient, or in cocktails or ice cream - but they often don't know what a passion fruit looks like. Or if they do see a passion fruit, they don't know what product it is. It would be desirable to further increase consumer knowledge."