New white organic French fries
As leaders in sweet potato innovation, the Russet House team has expanded their expertise to the white fry category filling the need for an Organic White French Fry.
Russet House continues to lead the industry in their unique ability to customize products for their customers in both the food service and retail divisions. Their unique steam blanching process preserves the natural colour and maintains the nutritional integrity of their fries.
The new Organic White Fry line will consist of 4 SKU’s: A Straight Cut (3/8”) skin on, Crinkle Cut ( ½”), Slender (5/16”) skin on and Red Skin Breakfast Potatoes. The entire line is Organic and Gluten Free.
Michael Zieger the senior VP of Sales and Marketing is extremely excited about this new product launch. He expects the Organic White Fries to surpass the success Russet House has experienced with the Organic Sweet Potato line. Zieger reports this addition will increase sales over 50% with the product mix. He said Russet House will also be expanding their sweet potato line to include more SKU’s and announced that Organic Sweet Potato Purée is now available.
Just like their uniquely processed sweet potato fries the organic white fries will be lightly coated to create a crispier texture and maintain a longer hold time. Russet House is the only processor to offer this and remain Gluten Free. Organic potatoes are all sourced from local farmers in North America.
Russet House is focused on producing products that each customer can call their own. They offer full service retail branding as well as the Russet House brand. For foodservice the Organic White Fries will be packed 6 2/12 lb bags per case.