Newest fresh cut fruit line introduced at PMA Conference

Simply Fresh Fruit is introducing a new line of fresh cut fruit designed for the professional chef and caterer, making visually stunning ready-to-serve fresh cut fruit more accessible to professionals. Simply Fresh Fruit's Chef's Choice line includes Citrus Wheels, Pineapple Half-Rings, Mango Spears, Melon Balls and Kiwi Wedges. The announcement is being made at the Produce Marketing Association 2014 Food Service Conference in Monterey.

The five new fruit cuts are unique in shape and style to go beyond the usual square cuts normally associated with fresh cut fruit. In addition to the health and quality standards Simply Fresh Fruit promises, the Chef's Choice line of fruit promises a colourful and beautiful way to incorporate fresh fruit to any table spread.

For the modern chef who wants to add variety and fresh ingredients to a menu, the Chef's Choice line features products that require no preparation and are easy to incorporate. Adding colourful, beautiful fruit makes any spread look and taste delicious. Simply Fresh Fruit offers a variety of products to fit any menu, and makes including fresh fruit simple and quick for a busy chef.

Simply Fresh Fruit is a leader in the fresh-cut fruit market in California. The Chef's Choice line is designed for the modern chef and caterer, who want to serve the best quality product without sacrificing time and effort. With over 100 years of collective experience and over one million pounds of fresh fruit processed each week, the staff at Simply Fresh Fruit is dedicated to providing the best quality and freshest ingredients to all customers.

For more information, please visit www.simplyfreshfruit.com.