'Very Cool for School': exciting, healthy snacks for the school year

Healthy snacking is one of this year's lifestyle trends for the whole family. As summer winds down, parents will soon be looking for exciting fruits and vegetables to add to their children's lunch bags for the school year. Items like Asian Pears, Jicama, Veggie Sweets, and Baby Apples are very popular with kids.

Frieda’s also supports the USDA Fresh Fruit & Vegetable Program and has worked for many school years to assist wholesale partners in bringing more speciality items to schools. Frieda’s program currently introduces more than 400,000 students nationwide to Rambutan, Edamame, Starfruit, Dragon Fruit, and Blood Oranges, to name just a few.

"As it turns out, children are very adventurous when it comes to trying new foods," said Karen Caplan, President and CEO of Frieda's. "They love to explore new fruits and vegetables out of curiosity, and we are lucky to partner with schools that nurture their interest and introduce them to speciality produce.

"We are also honoured to have many wholesale partners across the country who supply speciality produce to school programs and continue to support our mission to change the way America—in this case, young America—eats fruits and vegetables."

For more information:
Oakley Boren
Frieda's Inc.
Tel: +1 714-733-7660
Email: Oakley.Boren@friedas.com
www.friedas.com