Canada: Russet House to launch organic white fries this fall
This comes as a result of the enormous success of their organic sweet potato fries which were introduced just four months ago. The organic line is the most successful product launch in the history of the company.
The Russet House team has expanded their expertise to the white fry category filling the need for an Organic White French Fry. Their unique steam blanching process preserves the natural colour and maintains the nutritional integrity of their fries.
The new Organic White Fry line will consist of 4 SKU’s: A Straight Cut (3/8”) skin on, Crinkle Cut ( ½”), Slender (5/16”) skin on and Red Skin Breakfast Potatoes. The entire line is Organic and Gluten Free.
Michael Zieger the senior VP of Sales and Marketing is extremely excited about this new product launch. He expects the Organic White Fries to surpass the success Russet House has experienced with the Organic Sweet Potato line. Zieger reports this addition will increase sales over 50% with the product mix. He said Russet House will also be expanding their sweet potato line to include more SKU’s and announced that Organic Sweet Potato Purée is now available.
Just like their uniquely processed sweet potato fries the organic white fries will be lightly coated to create a crispier texture and maintain a longer hold time. Russet House is the only processor to offer this and remain Gluten Free. Organic potatoes are all sourced from local farmers in North America.
For foodservice the Organic White Fries will be packed 6 2/12 lb bags per case.
For more information:
Russet House
Tel: +1 450 264 9449
Fax: +1 450 264 9451
Email: info@russethouse.com
www.russethouse.com