Chiquita® Brands launches new app
“We are expanding the mobile engagement of Chiquita consumers,” said Rob Adams, Director of Marketing and Channel Sales at Chiquita Brands. “This is a creative breakthrough for our category and we’ll be looking forward to building greater momentum through this new app with consumers.”
As the Official Fresh Snack of Little League Baseball and Softball, the Chiquita FanFan App includes the Little League® Card Maker, a feature that lets users upload photos and convert them into authentic baseball cards. In addition, the app now also offers a library of healthy and delicious ways to add bananas to a family’s diet, a variety of arcade games for all ages and quizzes that will test a user’s knowledge of bananas and the Chiquita brand.
Interacting with or sharing app content will earn users points that can then be applied to purchases of exclusive Chiquita apparel, toys and accessories at the online Chiquita Store.(www.chiquitastore.com)
The app was designed to be updated frequently with Chiquita’s most current promotions. Through a mobile location-based store locator, users will be able to find a Chiquita Banana retailer wherever they are.
Download the app today by searching for “Chiquita” in the iTunes® App StoreSM and the Google Play™ Store or by texting “Chiquita” to 55155. (http://www.ChiquitaBananas.com/FanFun-App?utm_medium=referral&utm_source=CHIQpressrelease&utm_campaign=2014FanFun)