Coastline Produce is now Coastline Family Farms

Coastline Produce, Salinas, CA, is taking the first step in several new directions, starting with the company name changed to Coastline Family Farms. Founded in 1991 as Sunridge Farms, Inc. the organization has been selling a range of fresh vegetables under the Coastline brand for more than two decades. Well known to its customers in both retail and foodservice, Coastline Family Farms prides itself on the quality of its products and services. The new name, reflects both the heritage of the company and its owners as well as its vision for the future.

“We know that consumers want to connect with the sources of their food,” says the companies President Steve Henderson. “And we are proud of our commitment to the land, our people and our products. We want to let our customers and consumers know of our culture and our quality. We have talked with our employees and with consumers, to get their input and thoughts on our new name. And now it is time to share how strongly we feel about the integrity of our company and our products.”

The new name, and the new logo are the first steps as we introduce new product areas, expand sustainability programs, enhance our state-of-the art quality assurance efforts, and launch innovative programs to reach consumer and foodservice audiences.

The new logo is a modern leaf design above the words Coastline Family Farms. Within the leaf are the letters CFF, for a subliminal reminder of the Coastline Family Farms. “This clean and modern logo reflects our new positioning in the marketplace, building on our past and demonstrating our vision for our company and our products in the future,” says Vice President, Phil Adrian.

Coastline Family Farms is committed to the highest levels of quality and service since 1991. We have been servicing our customer needs as a year-round produce supplier of fresh vegetable commodities.

For more information:
Phil Adrian
Tel: +1 831 755 1430
phil@coastlineproduce.com