Japanese love affair with Aussie macadamias hits new high
AMS Chief Executive Officer Jolyon Burnett says today’s deal represents a major opportunity for the Australian macadamia industry, allowing it to undertake further expansion into this market. “Japan is our second largest trading partner, so this deal is hugely significant to our industry and our more than 700 Aussie macadamia growers, because it will further enhance the competitiveness and excellent value of Australian macadamias in the Japanese market,” said Mr. Burnett. “The Australian macadamia industry commends Prime Ministers Abbott and Abe for their determination and commitment to removing barriers to increased trade between our two nations.” "Over time this has the potential to translate into additional sales. Australia currently sells around 2000 tonnes of kernel in Japan and the strong demand and elimination of tariff could see this increase significantly." Today’s deal adds fuel to the already booming Asian demand for Australian macadamias.
The growing Asian appetite for macadamia nuts is being driven by not only Japan and China (the two largest export countries), but by relatively new markets like Korea and Taiwan, where consumers are beginning to associate macadamias with health, beauty and wellbeing.
“As well as consumers’ increasing awareness of the health benefits of nuts in relation to heart disease, diabetes and weight management, these growing Asian markets place a high priority on clean, green production and appreciate the premium product Australia can deliver,” says Mr. Burnett.
Testament to this is the fact that more than 1.9 million Japanese consumers voted macadamias as their favourite nut ahead of almonds in a Meiji competition in 2013.
The breakthrough in Japan follows the successful conclusion of a Free Trade Agreement with Korea, in late 2013, which will reduce the tariff on macadamias from 30% to zero over the next five years.
For more information:
Nyree Epplett
Australian Macadamia Society
Tel: +61 2 6622 4933