China Fruits Corporation to enter fruit e-commerce market
"The huge traffic and high user trust of Tmall could enable the Company to make a major breakthrough into the domestic fruit e-commerce," said Mr. Quanlong Chen, Chairman and Chief Executive Officer of China Fruits Corporation, "through Tmall's mature technical platform and high quality customer service, we are now establishing basis for future branding and official website traffic attracting."
Developing e-commerce with Alibaba's platform is one of the most critical strategies for the Company, which provides a powerful access to the non-China markets. By standing on the solid soil of the great reputation earned at Alibaba.com for years, China Fruits has achieved a successful business overseas.
The flagship store in preparatory stage in Tmall gives a signal of the upcoming battle to the Chinese fruit e-commerce. According to strategic plans, the Company will further expand its fruit e-commerce business to leading business-to-consumer platforms like JD.com, Yhd.com, and major group-buying websites, to establish core competencies of high quality, wide range of variety and efficient delivery. While developing and consolidating the fruit e-commerce industrial chain, China Fruits will work in conjunction with increasing fruit retail franchise stores to introduce a "online to offline" business model for its fruit e-commerce business. The total number of franchise stores is expected to reach around 64 by the end of 2014, and it would continue to rise rapidly in the future.
In addition, China Fruits plans to develop an "Online Distribution and Franchise" system in order to build a comprehensive vertical fruit e-commerce platform with major fruit participants, operators and industry bodies, which would add muscle in paving the way to future success of the Company's fruit e-commerce chain brand.
For more information, please visit the Company's corporate website: www.taina.cn.