New report from Research and Markets:
US market trends for branded packaged produce and salads
Conservatively forecasts a CAGR for this category of 4.6% through 2018, when sales are expected to approach $7 billion. Higher sales volume, higher prices, and consumer demand are key factors in this projection.
Unexpected ingredients featured in greens and salad mixes, salad kits, and particularly salad bowls are driving brand trial, commanding higher price points, and boosting overall sales in this market. Exotic blends, products with an international flair, and restaurant-inspired recipes are among the new products featured in Branded Packaged Produce and Salads: U.S. Market Trends. The most compelling development is the increasing use of protein-rich foods and ingredients particularly poultry, smoked meats, and cheeses in salad kits and salad bowls as marketers respond to consumer's desire to incorporate more protein into their diets, a trend that is borne out by findings.
Other evolving consumer trends are propelling this market as well: the attempt to eat more fruits and vegetables and a growing interest in fresh foods and 'clean eating'. And, of course, convenience remains a key factor in the appeal of packaged produce.
Sales of branded packaged produce through all retail channels increased by a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013 to reach $5.6 billion. While the Fresh Express and Dole brands together make up about 40% of IRI-tracked sales of refrigerated fresh-cut salads, private label is a formidable presence, with store brands accounting for nearly 40%.
For more information:
Laura Wood
Research and Markets
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