Jaffa embarks on mobile juice bar tour across UK

Leading family citrus brand, Jaffa, has embarked on a sixteen week UK tour of Tesco stores around England, Scotland and Wales. The Jaffa mobile juice bar will be on the road for five days a week, and will be located at selected Tesco stores nationwide to showcase Jaffa citrus. They'll be offering complimentary fresh juice samples, competition giveaways, family friendly games and goodie bags.

The experiential tour will start in Dumfries before moving around the country, taking in locations such as Newcastle, Manchester, London, Cardiff and everywhere in between.

Stated Jaffa spokesperson Shahar Katsir: "The tour will be a fantastic opportunity for us to communicate and engage with Tesco customers in a fun way. The campaign is one of the number of initiatives we plan to roll out over the course of the year to support the Jaffa brand."

Throughout the tour, there will be tens of thousands of samples distributed.

The tour will also introduce the first phase of the national roll out of the 'Bring Back The Half Time Jaffa' initiative.

Added Katsir: "We want to reach out to our loyal Jaffa customers and introduce new customers to both the range and the category.

For more information:
Jessica Evans
The Little Big Voice
Tel: +44 0208 338 0188
Email: jevans@thelittlebigvoice.com