July month of the jumbo cherries
CMI has declared July the month of jumbo cherries and is setting up retail programs with their retails customers to make sure that they have adequate supplies in stores to cover consumer demand. As part of their cherry promotions this season, CMI is tooling their customers with a high-graphic instant cherry display – which ships with two-boxes of red or Rainier cherries. The pictured display can be easily assembled in less than 30 seconds.
According to Steve Lutz, Vice President of Marketing at CMI, “We have an incredible opportunity with this year’s Northwest cherry crop. After a low cherry production out of California this season, consumers are hungry for cherries. With our estimated 22 million box crop out of the Northwest this year, consumers can expect great eating cherries, with larger than normal sizing,” said Lutz.
Warm, sunny days and cool, crisp nights have provided optimal growing conditions for the Northwest cherry crop this season, leading to high sugar development and great flavour. Unlike the 2013 cherry season, hit by several adverse weather events, 2014 is shaping up to be a huge, successful crop year with minimal rain, hail and wind events that can damage cherries in their final growing stages. Packouts continue to be high; this trend looks like it will only continue through the end of the season, offering a great retail opportunity for stores looking to increase incremental sales in their produce section now through the beginning of August.
For more information:
Katharine Grove
Columbia Marketing International (CMI)
Tel: +1 509-888-3427
or +1 509-885-0444
Fax: +1 509-888-3418
Email: Katharineg@cmiapples.com
www.cmiapples.com