Sun World showed unity with its marketers at London Produce Show

The North American company Sun World, devoted to the breeding and worldwide marketing of stonefruit and grape varieties, was present at the very first edition of the London Produce Show, held between 4 and 6 June, with its own pavilion. “There are over 20 Sun World marketers at the event, from countries like Chile, Egypt, Australia or South Africa, selling our proprietary varieties in stonefruit and grapes,” affirms Natalie Erlendson, Marketing Manager of Sun World USA.

According to Natalie, “UK supermarkets are very aware of our varieties and their unique differences compared to other varieties in the marketplace in terms of availability and flavour profile; aspects which they know are important for their consumers. Certain varieties, such as the Sugra13 grape, are available for up to 10 months out of the year.”

In terms of branding, the company strives to make the Sun World label appear in the packaging, although this always depends on where the product is being marketed out from. “We do, in any case, try to maintain consistency in the branding across different markets. For example, the Sugra16, one of the most popular varieties in the UK, is marketed under the Sable Seedless brand.”

The goal of Sun World’s presence at the London Produce Show was twofold: on the one hand, to be able to interact with UK retailers selling Sun World proprietary varieties to their consumers, but also to be with marketers from various regions and have a global presence together at the show. “It’s been a great opportunity to be able to come to the show and demonstrate the reach of our programme around the world, so we are very happy to have come,” concludes Natalie Erlendson.

For more information:
Natalie Erlendson
Sunworld International
Email: nerlendson@sun-world.com
www.sun-world.com