Exceptional response to National Mango Board Mango bin program

The National Mango Board (NMB) Mango Bin Program is back by popular demand. In 2013, the NMB introduced high graphic, freestanding mango display bins used by participating retail stores nationwide. Mango volume increased more than 40% in stores that displayed the NMB’s high-graphic educational mango display bins. The mango industry is looking forward to more great results from the bin program in 2014.

2013 1st place (6-9 registers):Garrett Fowden, Payson Marketplace, Payson, UT

The graphics on the bins are colourful, eye catching and include key mango messages. These messages share mango cutting, selection and ripening information that will help prevent shoppers’ resistance to buying mangos. Brand new graphics on each bin for 2014 will include a smiling youngster holding a mango that will inform customers to “squeeze gently to judge ripeness” and to “not judge a mango by its colour.” The bins will also include a self-adhesive tearpad featuring the kid-friendly mango inspired Into the Wild Kebabs recipe.

“We were overwhelmed with the positive results and response to this program last year,” stated Megan McKenna, Director of Marketing of the NMB. “We are confident that this program will help us educate consumers about this delicious fruit; and help retailers move more mangos.”

For 2014, the NMB produced and distributed more than 9,000 display bins, which will be used in more than 8,400 retail stores. New this year, 1,000 bins were offered to mango shippers on a first come, first served basis. Announcements were made via the Mango Connection industry newsletter email in February 2014. A total of 12 companies signed up to receive these bins, which have been distributed to their retail partners. All 2014 bins have been distributed, and the program is likely to repeat in 2015.

For more information:
Lucy Keith
Fleishman-Hillard
Tel: +1 (512) 495-7174
Email: lucy.keith@fleishman.com
www.mango.org