Noberasco red fruit range.
Goji berries come from Tibet, China and Mongolia and are considered a "super-fruit" thanks to their huge antioxidant value. Eating 20 grams of these fruits every day is extremely good for the health.
"We started selling this product on the market through various channels in both single-dose packets, ideal when you're on the go, and family 250 g packets."
Response was beyond expectations especially in the flagship store "Noberasco 1908", inaugurated in 2005: these berries immediately became one of the best sellers of the range.
"It is a great result, which has made us understand how the Noberasco 1908 format is perfect as an 'area test' to launch new products.
"The Goji phenomenon is a testament to the increasing interest of consumer for the nutritional properties of dried fruit. It is no longer considered a fat product but rather an essential component of a balanced and healthy diet. Red fruits are the privileged drivers of this new positive trend."
The manager concludes by saying that "the 'progetto Benessere' (Well-being project) is the primary objective of our company strategy, for which we need suitable organisation and specific R&D competences."
Contacts:
Noberasco SpA
Direzione Generale e Commerciale
Regione Bagnoli 5
17031 Albenga (SV)
Tel.: (+39) 0182 5631
Fax: (+39) 0182 540670
Email: info@noberasco.it
Web: www.noberasco.it
Web: www.fruttime.it