United Fresh 2014 kick off Tour de Fresh with custom racing bike silent auction

Attendees at United Fresh 2014 will have the opportunity to meet participants in the inaugural Tour de Fresh and submit a bid to win a brand new customized racing bike, The 2014 Specialized Tarmac SL4 Sport, courtesy of the Tour de Fresh. Individuals interested in submitting a bid must visit the Let’s Move Salad Bars to MIDWEST Schools booth (Booth # 2482) on the expo floor, adjacent to the United Fresh Membership Booth, at United Fresh 2014 in Chicago.

Attendees in Chicago will be eligible to submit a bid and win the bike. The goal of the auction is to raise funds to donate one or more salad bars, as part of the United Fresh Foundation’s Let’s Move Salad Bars to MIDWEST Schools campaign. Tour de Fresh organizers are also offering the winning bidder the opportunity to drive along the Tour de Fresh route with the riders.

The Let’s Move Salad Bars to MIDWEST Schools booth will feature signage recognizing salad bar supporters, as well as a computer where individuals can donate to Tour de Fresh riders and submit their bid for the bike or car ride.

“We are so proud to be a sponsor of this event and have Anthony Gallino ride on our behalf to support salad bars for schools. We are also pleasantly surprised at the strong level of industry support shown already for this group 275-mile ride in October. We hope to see that level of support continue to translate into more dollars raised for salad bars on the show floor in Chicago next month,” said Cindy Jewell, Director of Marketing, California Giant Berry Farms.

“I look forward to riding in the upcoming Tour de Fresh and making a difference to support increasing children’s fruit and vegetable consumption. Salad bars are popular with students and make it easy for schools to serve a wide variety of healthy, fresh produce. I encourage all attendees at the upcoming United Fresh convention to support the Tour de Fresh and enter to win a great new bike at this auction in Chicago,” said Jeff Oberman, Vice President, Trade Relations, United Fresh.

The 2014 Tour de Fresh is a 4-day cycling ride along the beautiful California coast that will benefit the United Fresh Foundation’s, Let's Move Salad Bars to MIDWEST Schools campaign. The race will occur October 13-16, 2014.

More information available at www.tourdefresh.com.

For more information:
Andrew Marshall
United Fresh
Tel: +1 202-303-3407
Email: amarshall@unitedfresh.org