La Frissonnante greenhouse strawberries sold exclusively at Metro

Over 14,000 kilos of greenhouse strawberries grown in Quebec without any pesticides or fungicides are making their debut at Metro. Following a pilot project that was carried out over the winter in two Les 5 Saisons grocery stores, where the winter La Frissonnante won customers over with its red and juicy flesh, Metro agreed to buy the spring production grown by les Serres René Fontaine, thus extending this exclusive offer to a wider range of customers.

La Frissonnante greenhouse strawberries sold exclusively at Metro

La Frissonnante strawberries are grown in a research and development greenhouse where various exclusive farming methods are tested. Thanks to a move to a new space in the greenhouse, eight times more strawberries were grown than during last fall's harvest. The surface area of that space will reach 1 hectare in March of 2015 and will produce 70 tonnes of strawberries annually.

This agreement is in keeping with the local purchasing policy that Metro announced last May, of which one of the three guiding principles is to make Metro the main ally of innovative suppliers. In so doing, Metro confirms its interest in Quebec suppliers who want and who are able to continuously develop their products or their production and who show growth potential with respect to distribution.

For more information:
Florence Petit-Gagnon
Communications Infrarouge
Tel: +1 (514) 516-7412
Email: florence.petit-gagnon@cominfrarouge.com