1 Cent for the future hoping to improve life in the Patagonian desert

Making a small but relevant contribution with your supermarket purchase - that is the idea behind the "1 Cent for the Future" campaign of Nature & More. For each kilogram of campaign-fruit that is sold, at least one cent goes to a social project in the grower's region. In this way Nature & More apple grower Hugo Sanchez is supporting 15 desert villages in a poor part of Argentina.

For each kilogram that is sold of Argentiniean grower Hugo Sancheza's organic apples and pears, part of the margin goes to the Patagonian Desert Project. Last year it amounted to a total of 6500 US dollars. Hugo Sanchez, his son Nicolas en Nicolas' wife Josephine are closely involved in this project that works for better living conditions and a brighter future for the local Mapuche community.

"Our most important mission is to make sure that the young people of the El Cuy province receive a good education, in order to improve their chances for the future", Hugo Sanchez explains. "If they want to continue school after their primary education, they will have to leave their birth ground and live in General Roca, which has a university. We support them in this process. We have also founded a library and we organise excursions." Apart from education, the project has also been active in planting trees, building small greenhouses and installing sanitary and electrical provisions.

In order to ensure shoppers are aware of this great project and get a better understanding of the social side of organic fruit, Nature & More has developed special in store POS-materials which can be supplied with the fresh organic apples and pears.

Apart from the Patagonian Desert Project in Argentina, the Nature & More 1 Cent for the future campaign also supports other great projects including a water well in Burkina Faso (Zongo Adama, code 565) and a school project in Mexico (Javier Moreno, code 451).

For more information:
Michaël Wilde
Nature & More / Eosta
Tel: +31-(0)180-635563
Email: Michel.Wilde@eosta.com
www.natureandmore.com
www.eosta.com