Consumer program supports California strawberry & Florida blueberry deal
Wish Farms grows strawberries in Salinas and Santa Maria. This will be the first year of growing organic strawberries in California. "In addition to the expansion of our California strawberry program, our Florida blueberry volume is really starting to pick up," said Gary Wishnatzki, President of Wish Farms. "We've also put resources into increasing our packing capabilities this year."
To support its year round berry program, Wish Farms continues its How’s My Picking?™ consumer promotion which launched last November. A call-to-action sticker on each package of Wish Farms berries includes a unique 16-digit number linking that package of fruit back to the picker. Consumers are asked to visit www.howsmypicking.com to complete a short survey and in return receive a Wish Farms reusable shopping tote in the mail and are entered to win a $100 gift card to the grocery retailer of their choice. The more surveys completed the greater their chances of winning.
In an effort to develop fresh and relevant content, Wish Farms plans to launch a series of recipe videos as a component to its consumer outreach campaign. Seasonal how-to berry recipes will be featured on the company’s YouTube channel and promoted across all social media outlets.
Please click here to see a sample recipe video featured on the company’s recipe catalog.
For more information:
Amber Kosinsky
Wish Farms, Inc.
Tel: +1 (813) 758-9027
Email: amber@wishfarms.com
www.wishfarms.com