Red flesh melons are cultivated and sold exclusively by the companies who are part of Consorzio Mundial, which covers 1,500 ha, 1,000 of which are dedicated precisely to Red Falcon.
As the chairman of the Consortium, Giuseppe "Pino" Marrali, explains that, "Red Falcon crops are getting increasingly popular. We sell only the best melons under the Mundial brand. We package them in processing warehouses equipped with cold storage units, so the produce can be kept in its best condition. We export 15% of the total production."
The Consortium handles around 35/40 thousand tons of melons per year. The produce is sold between April and July and harvesting started a few days ago.
"Our processes are certified by Sata, an external company that guarantees that we comply with the standards required by the market. We want to guarantee that the produce is controlled along the whole chain."
Marrali concludes by saying that "the melon market is getting increasingly competitive, but we see it as a stimulus to do things better."
Per contacts:
Ivan Della Piazza (Marketing manager)
Tel.: +39 348 0159820
Giuseppe Marrali: +39 336 504868
E-mail: mundial@consorziomundial.com
Web: www.consorziomundial.com