British spears will be on time for Easter
Farmers are optimistic about the upcoming season. Our hot summer last year means that there is plenty of energy in the asparagus plants and we can look forward to a longer season than in previous years.
This is great news for chefs and food lovers who consider British asparagus to be the best in the world. The full-flavoured and tender spears result from our unique climate and growing conditions.
Few vegetables can boast the upsurge in demand that asparagus has experienced in recent years. Enjoying a year on year rise in popularity over the last twelve years, the percentage of households in the UK that buy asparagus during the British season has risen from 2.1% in 2001 (around 490,000 households) to 17% in 2013 (almost 4.5 million households in total). [According to Kantar World Panel 12 w/e 07 July 2013]
Please visit www.british-asparagus.co.uk for more information on British asparagus.
For more information:
PamLloyd Marketing & PR
Tel: +44 0117 924 7220
Email: fresh@pamlloyd.com
www.pamlloyd.com