Pink Lady® newest addition to Everfresh Premier Varietal line
Everfresh Premier Varietals is a refined 100% juice line that showcases the unique and recognizable characteristics of distinctive varieties of apples. Emulating what the wine industry has long done with wines – offering a select variety of distinctive fruit flavours – Pink Lady is the sixth flavour in the Everfresh Premium Varietals line, joining the distinctive lusciousness of Granny Smith, McIntosh, Honey Crisp, Golden Delicious and Fuji.
Alan Domzalski, Everfresh’s Chief Operating Officer and Vice President of Finance, commented, “As our senior management team was strategizing about how we could create a unique product line extension of our Everfresh brands, we observed that wines come in different varieties based on the different types of grapes that are used. We set out to do the same thing with apple juice using different varieties of apples. We’re proud to have created an exclusive line that is leading the field, something no one else has done before with apple juice. Pink Lady is a ‘natural’ fit with our lineup and is sure to become a consumer favourite.”
The addition of Pink Lady to the Everfresh line of Premier Varietals is seen as great news by Dr. John Reeves, general manager of Pink Lady America LLC in Yakima, Washington. “As we seek new products to be part of our value-added program, it was such a pleasant surprise to hear from Everfresh and to be able to (like fine wine) sip all five varietals,” Dr. Reeves says. “It was so exciting to sample a product unlike any other juice and now to have Pink Lady as part of their exclusive line.”
Everfresh Premier Varietals in 12-ounce glass bottles join more than 50 other juices in the Everfresh lineup and are available in the produce section of select retailers throughout Michigan.
For more information:
Alan Taylor
Pink Lady America
Tel: +1 509-961-9186
Email: pinkladyrep@embarqmail.com