Value of Australian cherry exports increase 25% in 2014

The Australian cherry export season has concluded with 2,737 tonnes exported worth A$39.2 million. The result was 5.2 per cent below last year’s record volume though 25 per cent higher by value with higher unit values recorded aided by strong demand and a lower exchange rate

Key results – October to February 2014

• Hong Kong accounted for 43 per cent of the export volume in 2013/14 season and increased 6 per cent to 1,180 tonnes.

• Taiwan finished 24 per cent lower with 475 tonnes all recorded from Tasmania accounting for 17 per cent of trade.

• Singapore dipped 20 per cent to 286 tonnes.

• There were 151 tonnes exported direct to China making China the 4th largest destination.

• By state, New South Wales lifted 7 per cent to 848 tonnes, Victoria dipped 5 per cent to 488 tonnes while Tasmania’s export figures recorded a decline of 11 per cent to 1,328 tonnes though still accounting for a leading 49 per cent of all cherry exports.

• Australian cherry exports were valued at $39.23 million for the 12 months to February 2014 reflecting a price point $14.33 per kg.

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The next report scheduled by 15th May will provide a detailed summary of competitor performance (subject to data being available), and the final report in June will include analysis of market performance in key markets in Asia for 2013.

Wayne Prowse
Fresh Intelligence Consulting