Van Vugt Kruiden introduces BloomBites

Edible flowers are hip. Consumer magazines are full of it, television shows and hobby cooks are using edible flowers in their recipes, but finding edible flowers in the shops is not so easy. Van Vugt Kruiden wishes to change all that. "We noticed the demand for edible flowers was growing on the market and we looked for a consumer range which there still wasn't. In the meantime, Bernadette Kapteijn was developing her brand BloomBites and was searching for a reliable supplier and service provider for her edible flowers. We came into contact with each other and clicked, so collaboration began," explained Thomas Bahlman from Van Vugt Kruiden.

A marketing campaign began in mid March and Bernadette has travelled through the country promoting BloomBites at various consumer and trade events. "In this way I have created demand for BloomBites which can be filled by greengrocers," explains Kapteijn. "On the website www.bloombites.nl there are quick and easy recipes with edible flowers in the main role. You don't have to be a cooking queen, as all flower petals can be consumed directly without preparation. Just take them straight from the package and sprinkle them over the dish. BloomBites can be followed on Facebook where consumers swap recipes, ideas and new products. BloomBites are available with 8 different edible flowers but as the season progresses, more flowers will become available from BloomBites."

Van Vugt Kruiden have been renown for many years as a reliable supplier of high quality products. The various nurseries who work with Van Vugt, supply the company, almost year round, with a wide selection of herbs and also flowers. The speed and freshness of flower processing takes priority. Bahlman: "We have invested in the right containers and packaging. A consumer brand has to fit all criteria and short cuts are not an option."

BloomBites currently have two lines: a consumer package and a catering package which fit the differing requirements of the two groups. The consumer package has developed a pretty and compact display. Through pictures the consumer is attracted to the product in their display and with the novelty aspect a greengrocer can engage their customer in conversation over the product and possible purchase.

Van Vugt began sales of BloomBites on Monday 7 April. For more information you can contact Van Vugt Kruiden (Thomas Bahlman) +31 (0)180-625 660 or send an email to thomas@vanvugtkruiden.nl or to info@bloombites.nl