This category represents close to 30% of the company's business and around 52.7% of the growth registered.
The distributors' own brands already represent 34.1% of the total value, although their growth this year was more moderate. In any case, more than half of Mercadona's, DIA's and Lidl's sales correspond to their own brands, the first two with similar levels (56.4% and 54.5%) and the latter with 79.6%.
"The 2013 fiscal year has been the toughest since the recession started," points out Valencoso, highlighting the resiliency of the food segment, which has been practically the only one growing this past year. The biggest growth corresponded to packaged food (+2.2%), while fresh produce saw a 0.8% increase.
The prospects for 2014 do not point to many changes, with growth estimated to reach 0.5%; however, Valencoso singles out innovation as one of the engines for brand growth, even though only 12.5% of the product launches are truly innovative. "The industry's challenge will be to compensate for the growth of the cheaper options by providing more value added."
Source: distribucionactualidad.com
In what concerns the other large chains, the companies growing include Ahorramás (+3.3%), Consum (+2.6%) DIA (+2.2%) and Carrefour hipermercados (+1%); on the opposite side, Hipermercados Eroski (-9.6%), Eroski Simply (-1.5%), El Árbol (-8.7%), Gadisa (-3.3%), Simply Market (-1.4%), Alcampo (-1.1%), Aldi (-2.9%) and Caprabo (-0.2%) have all fallen back.
The distributors' own brands already represent 34.1% of the total value, although their growth this year was more moderate. In any case, more than half of Mercadona's, DIA's and Lidl's sales correspond to their own brands, the first two with similar levels (56.4% and 54.5%) and the latter with 79.6%.
"The 2013 fiscal year has been the toughest since the recession started," points out Valencoso, highlighting the resiliency of the food segment, which has been practically the only one growing this past year. The biggest growth corresponded to packaged food (+2.2%), while fresh produce saw a 0.8% increase.
The prospects for 2014 do not point to many changes, with growth estimated to reach 0.5%; however, Valencoso singles out innovation as one of the engines for brand growth, even though only 12.5% of the product launches are truly innovative. "The industry's challenge will be to compensate for the growth of the cheaper options by providing more value added."
Source: distribucionactualidad.com