Klondike Brands™,Johnny’s Fine Foods embark on 3rd annual Johnny’s Be Good Tour

Potandon Produce is excited to announce the continued partnership of Klondike Brands potatoes with Johnny’s Fine Foods on the Johnny’s Be Good Tour. The two companies will once again be touring the Southeast and Midwest sampling Klondike Rose® and Klondike Goldust® potatoes along with Johnny’s Seasonings in a 1950’s diner style concession trailer.

This one-of-a-kind concession vehicle has been an integral part of both companies’ marketing strategy for the last two years with overwhelming success. By taking the sampling trailer to corporate luncheons, store samplings and other events throughout the United States, the companies have reached a large cross-section of the American public introducing them to their product lines.

“We believe that once consumers experience the quality and flavor of our Klondike Brands potatoes, they will be repeat users,” stated Barbara Keckler, Marketing Manager at Potandon Produce. “We feel that Klondike Brands potatoes are perfectly complimented by Johnny’s Seasonings and are a great fit for this promotion.”
The trailer will be visiting selected locations throughout Louisiana, Mississippi, Alabama and North Carolina before moving on to Kentucky, Missouri, Kansas, Iowa, Illinois and Indiana with a mid-June completion date. After a short break the crew will be heading to the Northwest for the late summer leg of the tour.

To learn more about the Green Giant® Fresh program visit www.greengiantfresh.com.

For more information:
Barbara Keckler
Potandon
Tel: +1 (208) 557-5131
Email: b.keckler@potandon.com