Canadian Produce Marketing Association Convention and Trade Show
Sunkist® promotes grapefruit, mandarin varieties and Biggest Loser promotion
“Spring is here and what better way to celebrate than with bright, healthy and delicious Sunkist citrus,” said Sunkist Advertising & Public Relations Manager Joan Wickham. “There are many Sunkist varieties in peak-season right now and we are pleased to be sharing them with our customers and industry partners at CPMA.”
Sunkist will be highlighting grapefruit at its show booth, emphasizing the exceptional taste and colour of this year’s California Star Ruby crop by sampling freshly squeezed Star Ruby grapefruit juice. The cooperative is continuing to educate younger consumers about this delicious, nutrient-rich superfood by emphasizing the nutrition and weight loss benefits of grapefruit with the “Not Your Mother’s Grapefruit” campaign.
The weight loss benefits of both grapefruit and lemons are also being promoted with Sunkist’s “Peel Away the Pounds” promotion with “The Biggest Loser.” Joining forces with the hit U.S. series that airs on NBC in the U.S. and on CTV in Canada, Sunkist is running a national sweepstakes offering consumers a chance to win one of two trips to The Biggest Loser Resort, an award-winning immersive weight loss program with locations in Chicago, Il., Ivins, Utah, Malibu, Calif. and Niagara, N.Y.* The agreement between Sunkist and “The Biggest Loser” is licensed by Universal Partnerships & Licensing and Shine America, the producers of “The Biggest Loser.”
Now at the peak of season, Sunkist is also highlighting Gold Nugget variety mandarins at the show. Branded by Sunkist as Nature’s Treasure® and available from April to mid-May, the Gold Nugget variety mandarin is a deliciously sweet, easy-peel late season variety that received its name from its beautiful, bright and bumpy rind. Consumers, in a U.S. taste test of six varieties of citrus easy-peelers, ranked Gold Nugget’s taste as outstanding with 96 percent saying they would purchase the variety. Sunkist Gold Nuggets are available in 2-lb, 3-lb and 5-lb giro bags and bulk packs.
For more information:
Joan Wickham
Sunkist Growers
Tel: +1 818-379-7430
Email: jwickham@sunkistgrowers.com