Lidl Austria to invest more than 100 million in 2014

Lidl Austria will this year support the national economy with their largest ever investment in the company's history. A qualitative expansion remains the focus, report Austrian website oe-journal.at. In the medium to long term, all 202 branches will be modernised.

They already started in 2013 when 70 million Euro was invested in modernising branches which safe guarded many jobs. This year Lidl Austria intend to continue this strategy of investment in the standard of their branches. "In 2014 we expect to modernise a further 20% of our branches and therefore invest 100 million in the national economy," explained Alexander Deopito, CEO of Lidl Austria when talking about the investment. The result will be bright, friendly stores built to the latest environmental standards. The renewed concept store is focused on energy efficiency and the use of natural resources. Lidl stores in Austria are already making 100% use of green energy from hydro-power. Thanks to the modern heat pump technology in the new branches, staff do not need to use fossil fuels for daily heating, and the CO2 balance benefits.