Despite having Europe's highest productivity levels, as well the third highest worldwide, Portugal would receive a heavy blow. The country is currently the world's fourth largest exporter, with 95% of the production being shipped overseas, from which it obtains 250 million Euro in revenue.
Production costs are very different at both sides of the Atlantic, with a clear advantage for California. The main factor is the price of raw goods, which represents more than 50% of the processing costs. In the U.S., these are 20% lower than in Portugal.
In 2012, the EU's volume of concentrated tomato imports from the U.S. was of 74,000 tonnes; 21.3% of the United States' total exports. That same year, the United States' volume of concentrated tomato imports from the EU amounted to 3.9 million tonnes; 38.5% of all imports. This year, the U.S exported 19 times more concentrated tomato to the EU than it imported from it.
Source: AIT