China Fruits Corporation launches nationwide fruit-themed beauty contest
As the latest step to enhance its retail fruit store brand name, Taina®, in domestic urban fruit market, the beauty contest also sets a stage for the company to present its operational improvements in fruit planting, distributing, and retailing.
"The fruit consumption per capita is expected to reach 60 kilograms in China by 2020, and more fruit consumers are weighing quality over price, especially among the younger generations," said Mr. Quanlong Chen, chairman and CEO of China Fruits Corporation. "We are riding the trend by providing consumers with hand-picked fruits from orchards via our nationwide distribution network, patented storage technology, and expanding retail presence."
A special requirement of the beauty contest is English language proficiency. As a U.S. public company, China Fruits is selecting its brand ambassador not only for its Chinese consumers but for its growing overseas shareholder base.
The finale is scheduled on April 25, 2014, with Miss Fruit and other top three winners being crowned and seven other beauties being honoured with individual awards. Miss Fruit is expected to receive a cash reward, brand ambassador appointment, and lifetime free fruit supply from Taina's diversified fruit portfolio.
For more information:
Zhengyang (Fred) Hong
Dragon Gate Investment Partners
Email: zhengyang.hong@dgipl.com