The Association of Banana Producer Organisations of the Canary Islands (ASPROCAN) is launching a promotional campaign at domestic level that will aim to convey the values of effort and proximity, while stressing on the qualities that make Canarian bananas stand out from their competitors.
With the idea of sending a "little piece of the Canary Islands" to the peninsular market each day, Plátano de Canarias wants Spanish homes to receive a dose of vitality and energy in the form of a "banana rain", and it will do so based on aspects such as the fruit's sweetness, energy, optimism, happiness and flavour.
These will not be presented as a mere wish from Canarian banana producers, but sustained on the fruit's nutritional composition, with aspects such as the high tryptophan contents; a vital amino acid for the correct functioning of the nervous system, which plays a key role in the activation of the neurotransmitters related to comfort, pleasure and good mood.
Other better known properties of Canarian bananas, which make it an ideal fruit for all kinds of diets, are also mentioned, such as the presence of vitamins B and C and folic acid; its high potassium and magnesium content, and its vegetable fibre, which has antioxidant properties and helps prevent degenerative diseases.