Quirch Foods® launches Chiquita™ frozen foods

Quirch Foods®, one of the largest distributors of food products in the Southeastern U.S. and the Caribbean, is excited to announce a licensing agreement with Chiquita Brands to sell Chiquita™ frozen Maduros (Ripe Plantains), Tostones (Green Plantains), Yuca (Cassava) and Fruit Pulp (for Juice and Smoothies).

Staying true to Chiquita’s tradition of offering high quality produce, these Chiquita™ frozen foods are made with 100% natural ingredients and contain no artificial flavours or preservatives. The Chiquita products will be offered in innovative packaging and will be supported by strong point of sale and marketing efforts. Available at grocery stores this summer, Quirch will offer these products for sale in the U.S. and Puerto Rico.

With nearly 100% consumer brand recognition, Quirch aims to market these products to a broader demographic. “Adding the Chiquita™ brand to our products will raise awareness of the category on a national level,” said Frank Grande, Vice President of Sales, Quirch Foods.

“Quirch shares many of our core values and commitment to community service. We’re pleased to enter this category with the all-natural, quality product offerings by Quirch,” said Robert Stallman, Vice President of Marketing and Global Licensing, Chiquita.

For more information, visit www.quirch.com.