Increase kiwi consumption worldwide and promote and increase exports - these are the objectives of the agreement stipulated on 5th February 2014 in Berlin between Italy and Chile.
While Cruzat stressed the importance of informing consumers, as they often find it difficult to assess whether kiwis are ripe, Fornari warned how customer satisfaction is directly linked with quality.
The agreement, which is open to other producer and distributor countries, has no commercial purposes.