Pink Lady America's Valentine's Day challenge
“Nobody is happier than we are about the start of a consumer turn toward healthier choices in the supermarket, especially when it comes to fruit and vegetables,” says Dr. John Reeves, GM of Yakima, Wash.-based PLA. “At the same time we aren’t suggesting there not be a continued giving of Valentine’s Day presents which are sweet and tasty. All we’re saying is there’s an easy way to give a loved one a very tasty treat and have it be healthy, too.”
Of course, Dr. Reeves is recommending apples for Valentine’s Day, or more specifically the Pink Lady brand, which is ideally suited to the upcoming romantic holiday.
“Yes, you could say I’m a tad bit partial when it comes to Pink Lady apples,” says Dr. Reeves. “But it is the only truly pink apple in the supermarket and it really delivers when it comes to flavour. One doesn’t need candy to have sweetness and with this apple there’s a bonus as it’s not just sweet, it’s sweet-tart.”
Dr. Reeves’ suggestion for Valentine’s Day doesn’t stop on February 14, no not even close to it as Pink Lady America is pushing healthy eating in a very big way all season long. In fact, it has developed a program with something for almost everyone.
For more information:
Alan Taylor
Pink Lady America
Tel: +1 509-961-9186
Email: pinkladyrep@embarqmail.com