Opal® apple host progressive blog and twitter party

Opal® apples kicked off the season to strong consumer demand. Since the arrival of Opal in late 2013, FirstFruits Marketing, exclusive marketer of Opal apples, has been increasing awareness and consumer engagement through social media and blogger partnerships.

Following a blogger “progressive party” in early January, a Twitter party using the hashtag #OpalApples is scheduled for 1/21 at 9pmET. Guest hosts @Kitchen Play with @Opal Apple and food bloggers @copykatrecipes, @bakerpeabody, @dreamaboutfood, @SavourFare and @JenatPBandP will be discussing Opal apple recipes and the natural non-browning properties and great taste of Opal.

The #OpalApples Twitter party will engage consumer through a treasure hunt with clues found on the participating blogs and Opal website. Consumers who answer questions correctly will have a chance to win one of five prize packs, which include Opal apples and subscriptions to Chop Chop Magazine.

The Opal apple progressive party was an online event with five courses highlighting the versatility and great taste of Opal. Progressive party bloggers Copy Kat Recipes, Culinary Concoctions by Peabody, All Day I Dream About Food, Savour Fare and Peanut Butter and Peppers each created a recipe with Opal apples and posted about it on their blogs. The recipes take consumers through an entire menu, from a snappy cocktail, to savoury appetizer, salad, main dish and delicious dessert.

More information about Opal apples can be found at www.opalapples.com.

For more information:
Lisa Friedrich
Golden Sun Marketing
Tel: +1 612.225.1671
Email: lisa@goldensunmarketing.com
goldensunmarketing.com