Organic and fresh convenience trends are stronger than ever

Germany follows the U.S. as second largest market for organic products worldwide. This is confirmed by the latest statistics published by the International Federation of Organic Agriculture Movements (IFOAM). Since 2000, sales have substantially increased by 300%. Consumption of organic products continues to rise – however at a slower, but steady pace. An increase in imports is the only way to meet the growing demand in Germany.

The market for fresh convenience products in Germany presents a very mixed picture. While business booms in some areas, there are signs of restraint in others. Fresh convenience products have yet to become part of the daily diet in Germany. This is in stark contrast to the situation in the UK and the Netherlands. Following the trends set in these two countries, there will likely be further dynamic developments that will accelerate market growth in Germany. The first convenience-to-go supermarkets opened in 2011 and more are expected to follow in the near future. Industry experts see great sales potential in fresh convenience products.

Organic and fresh convenience products offer excellent potential for increasing sales. These two product groups play an important role at Fruit Logistica taking place on 5-7 February 2014 in Berlin. According to Fruit Logistica Global Brand Manager Gérald Lamusse, "118 suppliers of certified organic products are exhibiting at Fruit Logistica 2014 and the fresh convenience segment continues to expand each year."

To ensure trade fair visitors can quickly and easily find organic and fresh convenience product suppliers amid the more than 2,500 exhibitors at Fruit Logistica, special routes have been established to highlight certified organic and fresh convenience product exhibitors.

For more information:
Susanne Tschenisch
Messe Berlin GmbH
Tel.: +4930 3038-2295
Fax: +4930 3038-2296
Email: tschenisch@messe-berlin.de
www.fruitlogistica.com