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"Supplying the market of tomorrow"

Vietnam, untapped vegetable market?

On November the 19th, Fresh Studio and its partners, organized a very successful conference in Hanoi,  titled “Supplying the market of tomorrow”. Over 175 participants ranging from leading supermarket chains to farmers, fresh produce production companies to research institutes, and government agencies to financial institutions discussed the future of safe and healthy food provision in Vietnam.

Food systems in Vietnam are undergoing a profound transformation towards safe, healthy, and high value products. Looking into the future, the conference broadened understanding on system interventions and explored opportunities for agribusiness collaborations bringing change to Vietnam. With more then 90 million people, Vietnam has a very attractive domestic market, in which more and more consumers are looking for guaranteed safe food.    

To develop sustainable food chains, the Dutch Ambassador in Vietnam, Mr. Joop Scheffers, stated at the conference that: “The Netherlands is a leading country in agricultural technology and innovation. We have been working with Vietnam for already many years in many sectors like horticulture, fisheries, cocoa, coffee, livestock and dairy. We do so by working with farmers, by training them, by linking farmers with processors and retailers and by supporting government agencies in drafting relevant regulations.” However, as many Dutchmen would say, the Ambassador closed his key-note speech with: “a lot still needs to be done”. “To make it successful, your proactive participation as a consumer, producer, trader, researcher or retailer continues to be essential.” 

Fresh Studio R&D Rene van Rensen and Senior Agriculturalist Cao Hong Luyen hand out certificates to growers.

Left: Dutch ambassador to Vietnam, Joop Scheffers.
Right: Fresh Studio R&D director, Rene van Rensen.


Left: FS marketing director Sigrid Wertheim.
Right: Vietnamese vice-minister for Agriculture.

Verbazingwekkende IT-oplossingen voor telers en agronomen.

The Fresh Studio Marketing team

Intense discussions during the World Café sessions.

Meko Star stand

Meko Star team and growers

Mr. Philippe Bacac, CEO of METRO Cash & Carry Vietnam.

Real market products and knowledge.

For more information:
Sigrid Wertheim-Heck
1A Lane 275, Au Co Street, Quang An Ward, Tay Ho Dist
Ha Noi, Viet Nam
Phone: +84 4 3759 1380                            
Fax: +84 4 3759 1381

Publication date: 11/22/2013


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