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Caernarvon Cherry Company

AU: Mainland cherry growers seek better market access

Caernarvon Cherry Company cherry season begins in late October and runs through until mid January with the peak harvest period being December. Andrew Gartrell, export development manager at the company and president of the NSW Cherry Growers Association said this year the crops are a little early following the mild Winter conditions. Key export varieties include Tulare, Rons, Chelan, Samba, Bing, Lapin and Sweetheart.

NSW Deputy Premier Andrew Stoner, cherry growers Terry Rossi, Peter West, local member of parliament Andrew Gee, Caernarvon export manager Andrew Gartrell and Caernarvon principal Fiona Hall met recently to discuss improvements to market access protocols and quarantine research for mainland cherry growers to be better able to access export markets with airfreight cherries.

"Caernarvon Cherry Company is based at Orange in central west NSW, drawing fruit from 30 producers across the region and is hopeful that the 2013 harvest will exceed 1500 metric tons or around 15% of the likely Australian cherry crop," explains Gartrell.

Caernarvon has purchased a GP optical sorting cherry line to ensure that their customers receive the style of cherry best suited to their market.

"We are currently shipping cherries by air to Asia, Europe and the Middle East with key markets being Singapore, Hong Kong and Malaysia. This season we are supporting our export sales program with extensive promotional activities in a number of Asian supermarket chains. We have identified Indonesia as a key potential growth market for 2013," said Gartrell.

Sweetheart cherries in full bloom at a Nashdale orchard allied to the Caernarvon Cherry Company.

He goes on to say that they are working with industry associations and the government to develop better airfreight protocols to key Asian markets such as China, Thailand, Taiwan and Philippines, which remain off limits to mainland Australian cherry growers due to non commercial cherry export protocols having been previously developed by industry and government.

Caernarvon was pleased to host a visit recently by deputy NSW premier Andrew Stoner to discuss the current problems confronting mainland Australian cherry growers with market access and the need for government to assist with more targeted quarantine research to aid the development of more workable air freight cherry export protocols. "Fresh airfreight cherries as opposed to cool stored sea freight cherries needs to be our point of difference if we are to carve out a niche in an increasingly more competitive Southern Hemisphere cherry export supply window."

For more information:
Andrew Gartell
Caernarvon Cherry Company
Tel: + 61 401 338 684
Email: andrew@abgartrell.com

Publication date: 10/3/2013
Author: Nichola McGregor
Copyright: www.freshplaza.com


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