UK: Pink Lady® celebrates its 21st Birthday with a sales boost
Pink Lady® has reported that summer sales of its apples by volume are up by over 7% compared to the same period last year. This equates to over 1,000,000 more kilos sold throughout the summer. The brand attributes this increase largely to an intensive period of marketing activity.
Michelle Toft, Marketing Manager for Pink Lady® in the UK comments:
“We’re delighted with the performance of our activity over the past few months. We put our sales increase down to a successful combination of brand experience and exposure – with consumers having engaged with Pink Lady® across a range of platforms. Our 21st Birthday was an opportunity to reward our loyal buyers with fantastic prizes, while our Race for Life sponsorship has played a key role in driving awareness of and engagement with the brand among our target market of women. Meanwhile, the Pink Lady® Food Photographer of the Year, now in its third year, is even bigger and better than ever. Underpinned by a consistently strong PR and marketing campaign we feel confident that the next few months will also produce great results.”
The multi-channel activity has not only affected sales but has also increased Pink Lady® club members from 30,000 at the start of the year to over 55,000 currently.
For more information:
PamLloyd PR
Tel: 0044 117 924 7220
Email: polly@pamlloyd.com