Sunkist previews 2013/14 citrus season at PMA Fresh Summit

Leaves are falling, cooler temperatures are setting in and days are getting shorter – but citrus season is almost here to brighten late autumn and winter months! Sunkist is ushering in its 2013/14 season at PMA Fresh Summit, and it’s going to be delicious!

“Wintertime may bring cold and snow in many parts of the country, but in California – it brings fresh citrus,” said Sunkist Advertising and Public Relations Manager Joan Wickham. “We’re pleased to be featuring our seasonal varieties at this year’s PMA Fresh Summit, showing our trading partners and consumers what is in store for the 2013/14 Sunkist season.”

Offering over 35 citrus varieties, Sunkist is showcasing the wide array of product options that the cooperative offers its customers. From organic offerings, seasonal packaging, point-of-sale materials, eye-catching displays and nutritional and taste profiles, Sunkist has all the tools that retailers need to create successful citrus programs.

Sunkist will also be featuring modern uses for grapefruit at PMA Fresh Summit with the “Not Your Mother’s Grapefruit” campaign, aimed at reigniting the fruit’s popularity by educating younger consumers about this delicious, nutrient-rich superfood. Vibrant packaging touting the nutrition and weight loss benefits of grapefruit will be displayed at the show and featured in the New Product Showcase. Each afternoon, Sunkist will be inviting attendees to happy hour at their booth for a Sunkist Grapefruit Honey Ginger Fizz cocktail, allowing them to sample the delicious tart-sweet grapefruit flavor in a refreshing drink. Partnerships with Texas and Florida grower-shippers allow Sunkist to offer grapefruit year-round in bulk as well as multiple poly, net and combo bag options. An online grapefruit brochure with more information about the health and wellness benefits of grapefruit is available on Sunkist’s website.

Lil Snappers™, the cooperative’s newest product offering, will also be featured at Sunkist’s PMA Fresh Summit booth. Lil Snappers are premium, kid-sized fruits packaged in convenient, 3-lb re-sealable stand up pouch bags perfect for lunches, treats and snacks. In collaboration with Stemilt Growers, the two companies offer over 20 citrus, apple and pear varieties of Lil Snappers, including multiple organic varieties, which are perfectly sized for little hands.

For more information:
Joan Wickham
Sunkist
Tel: +1 818-379-7430
Email: jwickham@sunkistgrowers.com