Zespri’s President of Global Sales and Marketing Dan Mathieson was presented with the Marketing Campaign of the Year award. Asia accounts for around 60 percent of Zespri’s revenue and is home to Zespri’s fastest-growing markets of China and Southeast Asia, as well as Zespri’s important and long-standing market, Japan.
"Asia is a demanding place to get your product recognised and build consumer loyalty, particularly when you're operating in a hugely competitive and crowded fresh produce space," said Mathieson. He was said to be "delighted and honoured" to receive the reward.
The second was Importer of the Year which was won by Chop Tong Guan from Malasia. Chop Tong Guan (CTG), service virtually all supermarkets, hypermarkets, wholesalers, as well as traditional wet markets in Malaysia.
The third was Retailer of the Year which was won by Tops/Central Food retailer from Thailand. Tops is the largest supermarket chain in Thailand operating since 1996, and is one of the business units under Central Retail Cooperation Limited (CRC). The company currently operates 217 branches nationwide with 103 stores in Bangkok and 114 stores located in upcountry.
Gérald Lamusse, managing director of Asia Fruit Logistica and Chris White, managing director of Market Intelligence, personally awarded trophies to all three winners.