Business forum adds value for visitors at Asia Fruit Logistica

Asia Fruit Logistica visitors can now attend a Business Forum of two information sessions per day on the show floor. Held within the exhibition and accessible to all visitors, the Business Forum is designed to offer useful information and practical insights for trade visitors from throughout the value-chain.

“The key element of our event programme for the week in Hong Kong is without a doubt the Asiafruit Congress, which offers an unparalleled high-impact learning and networking opportunity," says Gérald Lamusse, managing director of exhibition organiser Global Produce Events. “As an added benefit, especially for those visitors without a full access pass, we have teamed up with our partner Asiafruit Magazine to set up the Business Forum. It gives smaller groups of visitors insights into topics ranging from marketing through technology to production.”

Daniel Mathieson from Zespri, one of the speakers at Asia Fruit Logistica

MARKETING – Successful produce marketing & Building a fresh produce brand
In the Business Forum sessions on Day One, John Baker from Produce Marketing Australia talks on how to convert produce sales data into profits. Zespri’s Daniel Mathieson then explains how to build a fresh produce brand, and is joined by Jon Durham of Apple and Pear Australia, who will talk about international licensing and development of the Pink Lady brand.

TECHNOLOGY – Reducing waste & Using technology to boost consumer offer Chris Groot of seed breeding specialist Enza Zaden and Peter Vriends of AgroFresh EMEA and Asia look on Day Two at how technology can help to cut down on waste. Bruce Campbell of New Zealand’s Plant & Food Research then talks about innovation, including faster breeding of new varieties and the development of premium foods through post-harvest technologies.

PRODUCTION – Collaborative chain management & Innovation in production
With a focus on production on Day Three of ASIA FRUIT LOGISTICA, GlobalGAP’s Flavio Alzueta explains the roll-out of localg.a.p., while Christine Brunel-Ligneau of Bayer Cropscience presents a case study on the organisation’s work in India with Pepsico Asia to develop sustainable potato production.

Rijk Zwaan’s Jan Doldersum then joins Siebe van Wijk of Vietnam-based Fresh Studio to look at some of the innovative systems to help farmers in emerging producer countries to meet current and future consumer demands.

The Business Forum sessions take place daily at 11:00-12:00 and 15:00-16:00 on 4-6 September in Hall 3A at AsiaWorld-Expo Center in Hong Kong.

For more information and/or a full overview of the programme, please visit the website at www.asiafruitlogistica.com