"The weather has played a key role this year. Not because it was cold or it rained a lot, but simply because it has been very strange and variable all over Europe," he observes.
"In general, we are aware of product shortages in the market, with sales not taking off at the pace of other years. We started with stone fruit from Murcia with very small volumes due to the cold spring, and next, with Lleida's season, which arrived with great delays and lower production volumes. This has consequently caused prices to be very high, reducing consumption as a result," explains Óscar Serra.
Additionally, he affirms that the quality has also not been up to the usual standard, as it has also been affected by the weather.
Based in the town of Puçol, in the Spanish province of Valencia, Best Fruit is devoted to the export of fruit, especially to Eastern Europe, Russia and Scandinavia.
"Our goal as an institution is very simple: we aim to become a tool that can help exporters in shipping their goods and sell them at the best price possible," concludes Óscar Serra.
Contact:
Óscar Serra
BEST FRUITS, S.L.U.
Caminàs, 1-bajo. Puçol, Valencia. Spain.
T: +34 961 958 980
F: +34 961.424.749
M: +34 630388790
oscar@bestfruit.es