DetapaBanana, the product that transforms fruit into a natural tasty dessert, was launched at Jumbo and Vea supermarkets in Argentina in March, offering free samples and other promotions. The reaction from consumers was extraordinary and there appears to be a promising market for the product.
Argenfruit S.A., one of Argentina's largest banana companies, promoted the product with its Sabrostar bananas. With live demonstrations on how to use DestapaBanana to stuff fruit, potential buyers could see and taste the dessert created with the product.
"There were many people during rush hour," said Sebastian Berger. "There were so many people interested that the girls giving out bananas during the tasting ran out of bananas." What matters most is that DestapaBanana attracts the people's attention because it can transform a banana into a delicious dessert in a very quick and easy way. Now that we have seen that people are buying it and getting enthusiastic, Berger believes that what was done in Argentina should be replicated by different distributors in other countries.
"It is important that demonstrations are made to inform people about the product. The concept has been immediately accepted, and with good promotions in each market, it is a guaranteed success." The product offers banana companies a new way to sell their fruit, and sweet fillings place the fruit in the desserts market. One of the fillings currently available is a very tasty liquid chocolate with Dulce de Leche.
The marketing plans of Argentina's distributor (Argenfruit S.A.), according to Berger, include repeating the event in Mendoza and other Argentinian provinces so that its Sabrostar bananas and the DestapaBanana and its fillings become quickly available everywhere.
"It is truly a revolution for any country's banana sector."
Visit the website's exclusive section at www.destapabanana.com and request an access key to see videos, testimonials, promotions and initiatives to find out in which way your banana firm or supermarket can commercialise DestapaBanana in your country.
How DestapaBanana works
Supermarket promotion
Tasting inside the supermarket in Mendoza, Argentina
For more information:
Sebastian Berger
DestapaBanana
+54 114983 7289