The often more expensive A-brands seem to be losing ground. In the supermarket 41% of the consumers now buy less A-brands than they did last year. A group of 6% now chooses A-brands more often, while the average increase in price is 3%, foods are 3.8% more expensive than a year ago. Consumers notice this in the supermarket. It seems this is why they are opting to choose the more expensive A-brands less often.
source: ING,
source: ING,